Digital Design Manager, Abbott Lyon, Manchester (4 days on site per week). £Comp.

As Digital Design Manager at Abbott Lyon, you’ll be the creative lead driving the visual identity of our brand across all digital touchpoints. With a strong focus on high-impact design, you’ll ensure our digital presence reflects our position as a premium, on-trend lifestyle brand. This is a hands-on leadership role, combining creativity and strategic thinking, delivering best-in-class digital content that inspires and converts.

Key Responsibilities

Brand & Creative Direction

• Be the guardian of the Abbott Lyon brand identity – ensuring consistency, creativity, and relevance across all digital channels.
• Work closely and collaboratively with the Head of Creative to ensure campaign and content concepts are executed in line with the overall creative vision – bringing ideas to life cohesively across all digital outputs.
• Champion innovation by introducing forward-thinking design trends, elevating the visual storytelling of the brand.
• Lead concept development and oversee creative execution across all briefs – from marketing campaigns to day-to-day content.

Digital Design Leadership

• Own and drive creative direction for digital outputs including website assets, emails, social media visuals, digital ads, and influencer-led content.
• Craft high-performing design solutions that merge creativity with strategic purpose – engaging our audiences and supporting commercial goals.
• Execute across a variety of design disciplines – layout, motion, typography, and interactivity – all while maintaining a premium look and feel.
• Direct high-profile projects, from ideation through to delivery, ensuring all outputs are aligned with our brand DNA and audience expectations.

Workflow Management

• Oversee the day-to-day workflow of the design team, ensuring all assets are delivered on time, on brand, and to the highest standard.
• Prioritise and allocate work efficiently across projects, managing tight timelines and multiple stakeholders with confidence.
• Champion efficient creative processes for seamless collaboration across marketing, eCommerce, product, and influencer teams.

Team Leadership

• Mentor and lead a growing design team, supporting personal development and helping them grow their creative confidence.
• Provide regular, constructive feedback and ensure the team’s work consistently hits the brief and brand standard.
• Cultivate a creative, ambitious, and collaborative team culture that pushes boundaries and drives innovation.

Stakeholder Management

• Present creative concepts to senior stakeholders with clarity and conviction, adapting to feedback while staying true to creative vision.
• Partner closely with eCommerce, marketing, influencer, and product teams to understand goals and align creative outputs accordingly.

Qualifications & Experience

• Qualification in Digital Design, Digital Media, UX/UI, or a related creative field.
• Minimum 5 years’ experience in a digital design role, with a minimum of 2 years in a leadership or managerial capacity.
• Proven portfolio of digital-first design across fashion, lifestyle, beauty or similar fast-paced consumer brands.
• Experience managing creative workflows in a dynamic, multi-stakeholder environment.
• Expert across Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), as well as Figma.
• Strong knowledge of UI/UX, responsive design, and mobile-first principles.
• A high level of creative execution – from typography and layout to motion and digital storytelling.
• A natural team leader, with a collaborative mindset and the ability to inspire and bring out the best in others.
• Excellent communication and presentation skills – able to pitch and defend ideas clearly and confidently.
• Strong understanding of digital trends, social-first design, and influencer-driven content.
• Skilled in motion design and social content editing.
• Experience using project management tools (e.g., Asana).

At Abbott Lyon every piece we design is made to feel personal and special – just like our brand. We work fast, think creatively, and collaborate obsessively. If you're passionate about digital design, live and breathe creativity, and want to help shape one of the UK's most exciting DTC brands – this is your moment.