Social Content Creator – Abbott Lyon

Rewarding Salary + 10% Bonus + Benefits

Hybrid – Up to 4 days per week in the Manchester Hub

Full Time

We’ve teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Social Content Creator.

Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.

With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Our core customer base sits in the UK however international development represents a huge opportunity for Abbott Lyon, and one we are determined to realise. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.

Check out what they are doing here: www.abbottlyon.com | www.instagram.com/abbottlyon/

Key Responsibilities:

• Own social content production; this includes but is not limited to; planning, shooting and editing social-first, iPhone shot content across; still life, self-shooting, model shoots, event content and ‘behind the scenes’ assets.
• Support the Social Media Manager in creating, planning and delivering social media plans across all social media channels.
• Maintain the social content calendar, organising visual assets, captions, and other materials for social media posts, ensuring that the posting schedule aligns with marketing campaigns and key events.
• Provide administrative support ensuring all tasks are completed in a timely and engaging manner including but not limited to community management, monitoring interactions and responding to comments.
• Own the creation of content briefs for external parties ensuring alignment with Abbott Lyon's TOV, brand aesthetic and overall objectives.
• Work closely with the Graphics team to brief in visual, written and graphic social-led assets using existing imagery.
• Work closely with the Copy Manager to ensure TOV across social assets is in line with the overarching brand approach.
• Ensure all social content adheres to the overarching social media strategy as set by the Head of Social.
• Conduct regular competitor research to ensure Abbott Lyon’s social media content strategy remains ahead of the competitive set.
• Proactively stay on top of all new emerging technologies, channels, tools and trends and assist in the execution of new initiatives to help grow the Abbott Lyon social fan base and increase engagement.
• Own reporting of all social media content regularly conducting performance analysis reporting on key metrics like engagement and reach, sharing insights with the rest of the team and proactively adapting future content based on these insights to achieve optimum performance.
• Create reactive social content with quick turnaround in relation to key events, social media trends, relevant celebrities and influencers that will resonate with our audience.
• Assist the Social Media Manager in developing the activity calendar for social media.
• Assist the Social Media Manager with any ad-hoc social tasks to support the team.

Who Are We Looking For:

• A genuine passion for social media marketing and the integral role it plays in a business.
• A can-do attitude and proactive nature.
• Someone who is comfortable both behind and in front of the camera.
• A deep understanding of the social media landscape, the various platforms (LinkedIn, YouTube, TikTok, Pinterest, Facebook and Instagram) and trends within social.
• A creative thinker who is passionate about developing new and engaging social ideas
• An excellent understanding of what does and doesn’t perform on social, and the evolving rules to meet algorithm best practices.
• Great copywriting skills with an understanding of social-first language.
• Excellent attention to detail.
• Experience planning, shooting and editing social-first, iPhone shot content (strong video editing skills essential).
• Exceptional organisational and time-management abilities
• Professional attitude to work.
• Previous experience within a social media team.
• Flexibility to work out of hours and on weekends when required.

What We Offer:

• Competitive salary and benefits package.
• A dynamic, inclusive, and collaborative work environment.
• Opportunities for growth and development within a fast-growing company
• Employee discounts on Abbott Lyon products.
• A chance to make a significant impact on the future of the company and its people.

If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!

Abbott Lyon is committed to building and supporting a brilliant, diverse, and inclusive team as an equal opportunities employer. We encourage applicants from all backgrounds to apply. If you require any adjustments during the recruitment process, please let us know how we can support you.