Head of Growth – Samako Cleaning

Competitive package + performance bonus

Full Time

Benelux Focus | Hybrid / Remote (EU)

We’ve partnered with Samako Cleaning, a fast-scaling DTC brand in the home care space, now looking to hire a Head of Growth to lead their next stage of scale.

About Samako Cleaning

At Samako, we believe a clean home creates a clear mind.

Cleaning shouldn’t feel like a chore or a source of frustration, it should bring calm, clarity, and balance to everyday life.

We design minimalist, beautifully crafted cleaning companions that are made to be seen and used. Rooted in Dutch design, our products combine form and function to create effortless routines and peaceful spaces. Everything we build is thoughtful, reliable, and harmonious, from product experience to packaging to customer journey.

Cleaning is often seen as a functional, even boring category.

We see something else: the opportunity to turn everyday essentials into a desirable lifestyle brand. To make cleaning feel beautiful. Calm. Even sexy.

After strong and consistent growth, we are entering our next scale phase: building the foundation for a €100M+ brand and a high-performance, internationally scalable business. To support this next chapter, we are ready to bring full marketing ownership, structure, and creative leadership to the heart of the company.

Check us out here: https://samakocleaning.com

The Role

The Head of Growth will own the full growth engine - spanning acquisition, conversion and retention.

This is a true build + scale role.

You will take fragmented growth activity and turn it into a structured, systemised and predictable engine, connecting performance marketing, eCommerce and CRM into one unified model.

You are not just managing channels — you are designing how growth works across the business.

Responsibilities

Own and lead the full-funnel growth strategy (acquisition, CRO, retention)
Connect paid media, eCommerce and CRM into one cohesive system
Identify and prioritise highest-impact growth levers across the funnel
Build and implement structured experimentation frameworks
Drive improvements across conversion, AOV, retention and LTV
Own growth forecasting, reporting and performance visibility across the funnel
Translate data into clear, actionable growth initiatives
Identify bottlenecks across the customer journey and remove them
Align cross-functional teams around shared growth objectives
Drive a culture of testing, iteration and continuous improvement

Day to Day

Reviewing performance across acquisition, site and lifecycle
Identifying inefficiencies and growth opportunities across the funnel
Running structured testing across creative, landing pages and retention flows
Working closely with eCommerce and CRM to improve conversion + LTV
Leading weekly reporting and performance reviews with leadership
Driving execution across multiple growth initiatives simultaneously

Requirements

Proven experience scaling growth in a DTC / eCommerce business
Strong understanding of full-funnel growth (acquisition → retention)
Experience working across performance marketing, CRO and lifecycle
Strong analytical mindset with ability to turn data into action
Experience building or working within experimentation frameworks
Strong commercial understanding of CAC, LTV, CVR, AOV
Experience operating in high-growth, fast-paced environments
Comfortable working cross-functionally across marketing, product and ops
Fluent in English (German is a strong plus)

What Really Matters

More than anything, they’re looking for someone who:

Thinks like an operator, not just a marketer
Understands that growth is a system — not just channels
Can bring structure where things feel fragmented
Balances strategy and execution
Moves with pace, ownership and accountability
Wants to own and build the growth engine end-to-end

Results

Success in this role will be measured by:

Scalable revenue growth from €30m → €100m+
Improved CAC:LTV and overall growth efficiency
Increased conversion, retention and customer lifetime value
Faster experimentation cycles and learning velocity
Clear visibility across full-funnel performance
Growth becoming a predictable, system-driven engine

Why Join Samako?

Join a brand with real momentum and product-market fit
Own the entire growth engine, not just one function
Play a key role in scaling a brand to €100m+
Work directly with founder and leadership
Build a best-in-class growth system from the ground up
Real ownership, impact and progression

Benefits

Competitive salary + performance bonus
Flexible working (EU-based)
High-growth environment with real progression opportunity
Opportunity to build and lead a best-in-class growth engine

If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!

Samako is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.