US Influencer marketing executive – Reformed

Competitive Salary + Performance Bonus + Equity

Full Time

Fully Remote (US based)

We've partnered with Reformed, one of the UK's fastest-growing wellness brands, who are now looking to hire their first US Influencer & Partnerships Manager to help scale the US market.

This is an exciting opportunity to build and own Reformed's US partnerships and creator strategy from the ground up, shaping how the brand collaborates with creators, ambassadors and strategic partners to drive both customer acquisition and long-term brand growth.

About Reformed

Reformed is building a new standard in wellness.

Focused on creating premium coffee, matcha and daily wellness rituals, Reformed exists to help people build healthier habits through thoughtfully crafted products made with exceptional ingredients.

As one of the UK's fastest-growing DTC wellness brands, Reformed combines premium branding with performance marketing, building a business that's driven by creativity, community and genuine customer loyalty.

Check us out here: https://www.feelreformed.com/

The Role

As the US Influencer marketing executive , you'll own the entire partnerships strategy across creators, influencers, ambassadors and strategic brand collaborations.

This isn't simply about managing influencer campaigns. You'll build the systems, relationships and commercial strategy that turn partnerships into one of Reformed's most valuable growth channels.

Working closely with the founders and wider growth team, you'll have the autonomy to build the function, test new ideas and create a creator ecosystem that supports both paid acquisition and long-term brand awareness.

Responsibilities

Creator Partnerships

• Build and manage a network of high-quality creators producing content across paid and organic channels.

• Develop long-term relationships with creators that consistently deliver authentic, high-performing content.

• Secure usage rights and whitelisting opportunities to maximise paid media performance.

• Build and optimise an affiliate programme that balances commercial performance with authentic brand advocacy.

Influencer & Ambassador Strategy

• Identify and develop long-term ambassador partnerships with creators, founders, nutritionists, wellness experts and influential voices that genuinely align with the Reformed brand.

• Build partnerships that increase brand awareness, credibility and commercial growth.

• Manage partnership budgets whilst measuring ROI across all influencer activity.

• Continuously identify new creator and ambassador opportunities as the business scales.

Strategic Brand Partnerships

• Develop partnerships with complementary wellness, fitness and lifestyle brands.

• Create collaborative campaigns that strengthen Reformed's position within the wellness space.

• Build gifting and ambassador programmes that generate genuine advocacy and community.

• Identify innovative partnership opportunities beyond traditional influencer marketing.

Commercial Performance

• Track partnership performance across revenue, CAC, ROAS and customer acquisition.

• Use performance insights to continually optimise partnership strategy.

• Balance long-term brand building with measurable commercial performance.

Cross Functional Collaboration

• Work closely with Paid Media, Creative, Brand and Growth teams to ensure partnerships support wider marketing objectives.

• Collaborate directly with the founders on strategic initiatives and future growth opportunities.

• Help shape how Reformed is represented across every creator and brand partnership.

Requirements

• Previous experience managing US creators, influencers or strategic partnerships within a DTC, consumer or wellness brand.

• Strong understanding of affiliate marketing, creator partnerships and paid social.

• Experience working with premium consumer, health, wellness, nutrition or lifestyle brands would be highly beneficial.

• Commercial mindset with the ability to analyse performance and optimise ROI.

• Strong understanding of the US and creator landscapes.

• Excellent relationship-building and negotiation skills.

• Comfortable operating within a founder-led, fast-growing environment.

• Highly organised with the ability to manage multiple partnerships simultaneously.

• Proactive, entrepreneurial and excited by the opportunity to build a function from scratch.

• Experience using AI tools to improve research, outreach and workflow efficiency would be advantageous.

Benefits

• Competitive salary + performance bonus + equity.

• Opportunity to build an entire function from the ground up.

• Direct access to the founders with genuine ownership.

• Join one of the UK's fastest-growing wellness brands during an exciting stage of growth in the US

• High autonomy with the opportunity to shape long-term business strategy.

• Fully remote and flexible working.

If this sounds like you then hit apply or email Ben on Ben@hypergrowthrec.co.uk to find out more!

Reformed is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member's success. Let us know if you require any adjustments during the recruitment process.