Financial Controller – Legend London

Remote first – London

Competitive salary + bonus

We’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Financial Controller to help build a scalable finance function capable of supporting their continued international growth.

We’re looking for an ambitious, hands-on finance leader who combines strong technical accounting expertise with commercial thinking, systems knowledge and a passion for continuous improvement.

If you’ve operated within a fast-growing eCommerce, retail or consumer business and enjoy taking ownership within entrepreneurial, founder-led environments, this could be the role for you.

About Legend London

Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.

This is an exciting opportunity to join the company at a pivotal stage of its journey and help shape the finance function that will support its continued international expansion.

The brand has scaled rapidly through a combination of:

• Strong product

• eCommerce

• Performance marketing

• Highly effective social-first creative

• International growth

Legend are now entering their next phase of growth, with finance playing a central role in improving visibility, strengthening controls and supporting better commercial decision-making across the business.

Role Overview

As Financial Controller, you will take ownership of financial reporting, commercial strategy, controls, multi-entity consolidations and compliance across Legend’s international business.

This role goes beyond traditional financial reporting. You’ll partner with senior leadership and the wider business to:

• Drive commercial performance

• Improve operational efficiency

• Strengthen financial controls

• Deliver meaningful commercial insight

• Introduce scalable systems and processes

• Lead the adoption of ERP, AI and automation across finance

Working closely with the Founder/CEO, Fractional CFO and senior leadership team, you’ll become a trusted business partner who combines technical accounting expertise with commercial acumen and systems thinking.

What Success Looks Like

Within your first 12–18 months, you will have:

• Successfully implemented an integrated ERP and AI-powered finance platform

• Automated key finance processes and reduced manual reporting

• Established an accurate, efficient and timely month-end process

• Delivered trusted reporting and commercial insights to support strategic decisions

• Improved group consolidations across all international entities

• Embedded robust financial controls and governance

• Ensured tax and statutory compliance across every territory

• Built a high-performing finance team with clear ownership and accountability

• Established Finance as a proactive commercial partner to the wider business

Main Responsibilities

AI, Systems & Process Improvement

• Lead the migration from Xero to a fully integrated ERP platform

• Define finance system requirements alongside key stakeholders

• Drive automation, standardisation and AI adoption across the finance function

• Reduce manual processes and improve the accuracy and efficiency of reporting

• Introduce scalable systems capable of supporting continued international growth

Financial Reporting & Control

• Own the monthly close process across all entities

• Produce accurate and timely monthly management accounts

• Deliver board reporting, KPI dashboards and meaningful commercial commentary

• Continually improve the monthly reporting pack using Xero and Fathom

• Ensure all balance sheet accounts are fully reconciled and appropriately supported

• Develop and maintain a robust financial control environment

• Lead annual audit preparation and manage external auditor relationships

• Maintain accounting policies and ensure compliance with relevant standards

Group Finance & International Operations

• Lead monthly consolidation across the UK, UAE, Netherlands and US businesses

• Manage intercompany accounting, reconciliations and eliminations

• Ensure accurate foreign currency accounting and multi-currency reporting

• Coordinate the preparation of statutory accounts

• Manage relationships with international tax advisers

• Ensure VAT, corporation tax and other statutory filings are completed accurately and on time across all jurisdictions

Commercial Finance & Business Partnering

• Analyse business performance, profitability and margins

• Provide meaningful commentary and actionable commercial insights alongside monthly results

• Support budgeting, forecasting and long-range planning

• Build financial models and scenario analysis for strategic initiatives

• Identify opportunities to improve profitability and cash generation

• Partner with operational leaders to support commercial decision-making

• Challenge spending and identify cost-saving opportunities across the business

Cash Flow & Working Capital

• Monitor and optimise cash flow and working capital performance

• Own cash forecasting and liquidity planning

• Oversee inventory accounting and stock reconciliations

• Support credit control and supplier payment processes

• Improve visibility across cash requirements and future investment decisions

Leadership & Team Development

• Build, develop and lead a scalable finance function

• Recruit and develop additional team members as the business grows

• Manage and coach the overseas bookkeeper

• Create clear ownership and accountability across the team

• Foster a culture of continuous improvement and high performance

Expectations

• Highly commercial and strategically minded

• Hands-on, proactive and accountable

• Comfortable operating within a fast-paced, founder-led environment

• Able to balance technical accuracy with the wider commercial picture

• Naturally curious and driven by continuous improvement

• Confident challenging decisions and influencing senior stakeholders

• Strong bias towards action, ownership and execution

• Comfortable managing multiple priorities as the business evolves

Required Skills & Experience

• ACA, ACCA or CIMA qualified

• 5+ years’ post-qualified experience as a Financial Controller or in a similar senior finance role

• Experience within eCommerce, retail, consumer goods, FMCG or another fast-growing, multi-entity business

• Strong technical accounting knowledge

• Experience preparing consolidated management accounts across international, multi-currency group structures

• Proven experience improving financial reporting, controls and processes

• Experience managing audits, statutory reporting and tax compliance

• Strong commercial acumen and business-partnering skills

• Confidence influencing both finance and non-finance stakeholders

• Advanced Excel skills and experience analysing large data sets

• Experience managing and developing finance team members

Bonus If You Have

• Experience implementing an ERP system

• Experience introducing AI and automation across finance

• Previous exposure to fast-scaling DTC or eCommerce brands

• Experience using Xero and Fathom

• Experience supporting a business through rapid international expansion

• Exposure to inventory accounting within a product-led business

Salary & Benefits

• Competitive base salary + bonus

• Remote-first working with a future London office

• Direct exposure to the Founder/CEO, Fractional CFO and senior leadership team

• Opportunity to lead high-impact ERP, automation and business intelligence projects

• Genuine ownership over the development of the finance function

• International exposure across the UK, US, Europe and other global markets

• Strong career progression within a rapidly scaling business

If this sounds like you, hit apply or email Kyle at kyle@hypergrowthrec.co.uk to find out more!

Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success – let us know if you require any adjustments during the recruitment process.